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Asian Flare on Display At Bell’s IFT Booth

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By: TOM BRANNA

Editor

In July, Bell Flavors and Fragrances attended the Institute of Food Technologists’ Annual Meeting & Food Expo at McCormick Place in Chicago. IFT hosts more than 1,000 companies for a three-day convention where food professionals network and showcase the newest products and trends seen in the market today. A common trend seen at IFT was flavors inspired by Asian cuisine.

Bell’s booth was inspired by the flavors of Southeast Asia and introduced concepts supported by its new trend program, Spark. Bell served three different sweet desserts in addition to a savory Asian inspired sandwich and three different beverages. Among the flavors on display at Bell were lychee, sweet potato, red bean and Bo Kho spice.

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