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Avon and Milani ride the blockbuster's coattails.
January 17, 2010
By: TOM BRANNA
Editor
Who knew sci-fi could be beautiful? Zoe Saldana, star of Avatar, who plays the lead 10-foot fierce blue Na’vi, has partnered with Avon for a new signature fragrance, called Eternal Magic, to debut in April. Avon says their latest spokesperson is the perfect match for the scent which they say embodies timeless grace, beauty and elegance and leaves a lasting impression.
Also, Milani Cosmetics has unveiled a 3D collection inspired by the science fiction blockbuster Avatar to be released into stores of the American CVS pharmacy chain on February 1.
The company claims its “holographic” makeup line shimmers and reflects light at various angles to make features “pop.” A lip loss is available in eight colors and the nail polish comes in six, including blue for serious Avatar fans. Of course, there’s also a blue shade of eyeshadow.
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