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Lauder-owned brand launches mobile commerce site.
December 3, 2009
By: TOM BRANNA
Editor
Aveda hs launched its mobile commerce platform—m.aveda.com—which provides guests with access to Aveda.com from any web-enabled mobile device. Consumers can browse for and purchase Aveda products, search for an Aveda salon, retail store or spa location nationwide, and access expert tips showcasing the latest styles and trends in hair care, according to the company, which is owned by Estée Lauder.
It is the first Lauder brand to offer a mobile e-commerce site.
“At Aveda we are passionate about connecting with our guests, so it was a natural progression to make the brand accessible to consumers anywhere, anytime via their mobile device,” said Suzanne Dawson, vice president, global marketing for Aveda. “We know that about 58 million people access the web via their mobile device each day(I), so the mobile e-commerce site will help create a seamless multi-channel customer experience for our guests.”
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