Aveda Rolls Out New Products

Aveda is launching some new SKUs for Spring 2019. The newEarth Month Limited Edition Shampure Hand & Body Wash celebrates its new partnership with charity:water, one of the leading NPOs bringing clean water to developing nations.
Aveda is introducing a limited-edition Shampure Hand & Body Wash with 100% of sales going to charity:water. Every purchase follows a 1:1 model – every bottle of hand & body wash purchased gives 1 person clean water through charity:water.
 
The new Rinseless Refresh Micellar Hair & Scalp Refresher is billed as a “no wash day” solution from Aveda developed for those looking for an alternative to dry shampoo. The vegan, 97% naturally-derived formula is best for wavy, curly and coily hair types, and features no-rinse micellar technology and naturally-derived styling polymers. The lightweight spray revives natural texture, cleanses the scalp, and also promises to help tame frizz for 72 hours – even in intense humidity.
 
Aveda Brow Definers are vegan pencils with Shifted Lead Technology. This multitasking brow pencil comes in four hair color-complementing shades and is enriched with a blend of botanically-derived conditioning agents, waxes and minerals. Brow Definer delivers a smooth application and long-wearing color that’s smudge-proof and resistant to water, sweat and humidity.
 
And, Aveda’s iconic Shampure Shampoo and Shampure Conditioner are now silicone free. Instead of using synthetic silicones to get the slip and softness of a normal shampoo and conditioner, the vegan, 95% naturally-derived products are formulated with Abyssinian oil, a natural silicone alternative. The products are still infused with Aveda’s calming, 100% naturally-derived, fan-favorite Shampure aroma.