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Aveda UK And Ireland Artistic Team Debuts Inaugural Collection

Punkature blends edgy cuts, dynamic styles and innovative color techniques that pays homage to the rebellious of the 1990s, per marketers.

The Aveda UKI Artistic Team – led by creative director and Aveda senior vice president, global professional artistry, Antoinette Beenders – presents Punkature, an avant-garde cut-and-color collection that captures the bold spirit of 1990s London.

The exploration redefines the boundaries of hair artistry, blending edgy cuts, dynamic styles, and innovative color techniques to create a “visual masterpiece” that pays homage to the rebellious of the era’s essence, per marketers. 

Each look in the Punkature hair collection harmonizes intense, rich hues with natural tones, striking the perfect balance that bridges the salon world and the realm of artistic fashion, per the brand.

The Aveda UKI Artistic Team 

Davide Spinelli is a former finalist of the Fellowship Image Award in 2020 and creative director of Butchers flagship Aveda Salon in East London.

Domenico Sansone is an experienced business operations manager and creative director of Butchers Salons. He has pursued further studies in photography at Central Saint Martins University and showcased his work at many prestigious events around the world.  

Karen Thomson has been named Scottish Hairdresser of the Year and is the owner of one of Scotland’s leading salons – KAM Hair & Body Spa.

Judith Rennie is the owner and director of Willitt & James an independent salon based in rural Devizes.

Sam Bell is the owner and director of Hair at 58, a multi-award-winning Aveda Concept salon in Bristol, UK. She has been crowned International Female in the Spanish Live Fashion Hair Awards and has also showcased her talents at Celebrity X-Factor.

Krysia West is an award-winning hair loss specialist and educator, as well as the CEO of Perfectly Posh Hair and Postiche Academy. She claimed the Best Hair Extensions in the UK title at the Hair Awards 2023.

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