Aveda’s Tyler Jensen Wins SCC Green Star Award

Recognizes a formulator who has done outstanding work in green formulation during the previous 12-month period.

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By: TOM BRANNA

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Tyler Jensen of Aveda wins the Green Star Award sponsored by Colonial Chemical.

Tyler Jensen will receive the 2024 Green Star Award at the Society of Cosmetic Chemists 78th Annual Scientific Meeting, Dec. 11-13, 2024 at the JW Marriott LA Live in Los Angeles. The Green Star Award, sponsored by Colonial Chemical, recognizes a formulator who has done outstanding work in green formulation during the past year. Jensen was recognized for the formulation, Invati Ultra Advanced Fortifying Leave-In Treatment by Aveda.


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Honorable mentions for this year’s award are Cassandra Maddocks, Imogen Farm to Face for the formulation, Twinflower Cleansing Balm, and Kseniya Popova, The Rootist, for Strengthen Concentrated Shampoo.

“The SCC is proud to recognize the efforts of formulators who design green, natural products while maintaining safety and efficacy with sustainability in mind,” said SCC CEO Erica L. O’Grady, CAE.

To register for the SCC Annual Meeting, visit www.scconline.org/SCC78

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