Aveeno Continues SkinVisibility Program to Address Underdiagnosis, Care and Treatment of Sensitive Skin Conditions on Black Skin

Aveeno is continuing its SkinVisibility Program to address underdiagnosis, care and treatment of sensitive skin conditions for Black women. 

 

The brand is collaborating with Health In Her Hue and Chanel Iman to bring skin health resources to 200K Black women.

 

Findings from Aveeno’s annual SkinVisiblity survey found that 64% of Black Americans deal with some kind of skin concern, such as eczema, yet 34% say they struggle finding doctors who understand their skin and 31% have never seen a dermatologist. To address this, Aveeno is collaborating with Health in Her Hue, an organization that connects people of color to healthcare providers and their community. Started in 2018 by founder and CEO Ashlee Wisdom, the organization supports 11,000-plus members and is connected to 1,200 vetted healthcare providers.

 

This is the third year of Aveeno SkinVisibility, which launched in 2021 to address the underdiagnosis, care and treatment of sensitive skin and eczema on Black skin – one of the most prominent chronic diseases impacting the Black population today – and bridge the skin health equity gap.

 

Aveeno also partnered with Chanel Iman, model and mother, to help spread awareness of skin health inequities impacting Black women and women of color – a cause that strikes a personal note as she struggles with sensitive skin and one of her daughters suffers from eczema.

 

Health in Her Hue platforms will feature educational resources backed by Aveeno and Health in Her Hue research and expertise, including 500 free Health in Her Hue premium memberships sponsored by Aveeno for access to community forums, educational health content, virtual live and on-demand events and provider directory; virtual community conversation on managing sensitive and eczema prone skin hosted by a Black physician; health literacy articles about sensitive and eczema prone skin, baby eczema equality and representation in the health care industry; educational eczema videos for treating adult and pediatric eczema prone skin; and a social media campaign to increase pediatricians’ and pediatric dermatologists' representation and access within the Health in Her Hue network. 

 

Memberships will be available on a first-come, first-serve basis for those who meet the requirements here.

Check out our coverage of Aveeno's Third Accelerate Program, The Startup Collective, which provides grants of $100,000 and $50,000 to two Black female-identifying entrepreneurs, here.