Avon Acquires Liz Earle Beauty Co.

Avon Products has acquied Liz Earle Beauty Co. Limited, a privately-held UK brand of naturally active skin care products sold primarily through direct-to-consumer channels.

The brand, which become part of Avon’s global skin care portfolio, will continue to be managed independently as a stand-alone brand under the leadership of co-founders Liz Earle and Kim Buckland. It will also maintain its headquarters in Ryde, Isle of Wight, UK.

The transaction will be structured as an all-cash acquisition of 100% of the company and will not have a material impact on earnings per share, according to Avon. Financial terms were not disclosed.

Andrea Jung, Avon’s chairman and chief executive officer called the partnership “a perfect fit” for both companies. “Liz Earle’s tightly edited range of award-winning, naturally active skincare products is highly complementary to Avon’s anti-aging skincare and broader beauty portfolio. It also represents a long-term opportunity to develop a stand-alone Liz Earle direct-selling representative channel,” Jung added.

“We are very excited to be aligning with an iconic global beauty brand like Avon,” said Liz Earle, who co-founded the brand 15 years ago with Buckland. “We believe that the Liz Earle Naturally Active Skincare philosophy and extraordinary brand loyalty we have built in the UK, when combined with Avon’s presence in more than 100 markets around the world, offers an outstanding opportunity for global expansion for our company.”