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Digital developments and new group vice president global sales.
July 2, 2018
By: Christine Esposito
Editor-in-Chief
Avon Products, Inc. says it has reached a series of milestones in its plans to transform the digital capabilities of its representatives and improve interactions with consumers. The firm has also appointed a VP of global sales. Avon has launched a fully digitized, mobile-enabled e-interactive brochure, allowing Avon reps to connect with their customers by creating an e-enabled personalized shopping cart that can be shared via WhatsApp and Facebook messenger – sending the latest trends and products direct to their mobile. The development includes in-built and real-time analytics for future enhancement and customization, making it easier to track best-selling products, individual preferences, and respond to Avon representative and customer needs, according to the direct seller. Avon's new sales organization will partner with its markets, focusing on enhancing the representative experience and service model evolution, representative segmentation, field sales excellence, commercial optimization and entry strategies for new territories. The company has a new global sales team in place to integrate insight-led digitization. Richard Pinnock is transitioning from his current role as group vice president for APAC to lead the new team as group vice president global sales. Pinnock’s team will consist of a targeted group of leading experts to be deployed directly to markets for immediate impact. “Digitization is at the heart of our strategy as we build a new, modern and relevant Avon that is both high-touch and high-tech. We are working intensely to build the right tools to support our 6 million strong network of beauty entrepreneurs to help them provide a personal service to their customers that is underpinned by strong digital capability. This pilot is off to a promising start with huge potential as we implement more broadly,” noted Jan Zijderveld, CEO.
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