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September 18, 2000
By: TOM BRANNA
Editor
Avon Products Inc. is negotiating with J.C. Penney and Sears, Roebuck and Co. regarding its store-within-a0store strategy at both retailers. Avon plans to launch a new product line at Penney’s and Sears in the second half of 2001. The move follows Avon’s strategy to attract new customers the company is not currently reaching through its direct sales format. The products to be sold in the store-within-a-store would be a completely different product line from the one sold by Avon representatives through the company’s sales brochures.
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