Avon Signs Keri Hilson

Avon Products, Inc. has signed award-winning singer/songwriter Keri Hilson—the talent behind the chart-topping album “In A Perfect World”—as the face of Imari, Imari Seduction and Avon’s flagship color brand.

Hilson’sfirst official appearance on behalf of the brand will be performing at Avon’s annual sales conference this month.She will appear in the pages of Avon’s brochure for Imari beginning in August 2010 and for color throughout the remainder of the year.

Tapped for her magnetic appeal, singular talent and classic beauty, Hilson represents the modern Avon woman, according to the New York-based direct seller.

“Keri embodies everything the Avon woman aspires to be—beauty, grace, confidence and success,” added Bob Briddon, group vice president, Marketing, Avon North America. “We are thrilled to have her on board as the face of Imari and our Color collection.”

“I’m so excited and honored to be Avon’s newest face,” said Hilson. “Avon has always been dedicated to empowering women through beauty. I’ve always strived to do the same with my music. To be a part of that experience means a tremendous amount to me.”