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September 17, 2002
By: TOM BRANNA
Editor
Avon Products Inc., the world’s largest direct seller of cosmetics, on Tuesday said it was on track to reach its 2002 earnings target of $2.30 a share before one-time items. In a press release, the company said its strategies include accelerating sales growth through new products and strengthening its brand image with increased investment in consumer marketing activities.Analysts’ average earnings estimate is $2.31 a share, according to market research firm Thomson First Call. On Sept. 3, Avon stood by its $2.30 forecast, saying strength in the United States and Europe would offset weakness in Argentina.
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