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Will be featured in brochure, online and social media starting in 2017.
October 27, 2016
By: Christine Esposito
Editor-in-Chief
Avon is teaming up with dermatologist and cosmetic surgeon Dr. Kim Nichols, who will serve as the brand’s consulting dermatologist. In her role, Dr. Nichols will help to educate Avon representatives on the specialized, science-based technology and benefits behind the ANEW brand, Avon’s flagship skincare line. The brand’s partnership with Dr. Nichols is kicking off to coincide with the company's launch of ANEW Ultimate Supreme Advanced Performance Créme, which is formulated with the most potent levels of exclusive Celluvive complex and Tahitian black pearl essence. This luxuriously lightweight night cream pampers skin while helping to minimize lines and repair damage on its surface. It delivers an intensely nourishing dose of hydration, leaving skin firmer and better able to retain moisture while restoring its natural radiance. Starting this month, Dr. Nichols will share her professional expertise and product insights with Avon tepresentatives and their customers in materials that will be shown at sales events, and across Avon sites and social media platforms. “Dr. Nichols is an acclaimed expert in the fields of cosmetic and medical/surgical dermatology, with a devoted patient following,” says Meg Lerner, Vice President, North America Beauty, Fashion and Home Marketing at Avon. “Dr. Nichols believes in the power of boosting her patients’ confidence by arming them with the right information and products to take care of their skin. We are very excited to deliver her expertise broadly to our Avon Representatives and their customers.” Starting in 2017, Dr. Nichols will appear in the Avon brochure which is distributed to 5 million consumers across the US, Canada and Puerto Rico. She will also be featured on Avon.com and will appear on Avon’s social media channels, including the brand’s blog. A board-certified dermatologist and cosmetic surgeon, Dr. Nichols graduated Cum Laude from Harvard University and attended the NYU School of Medicine. She has a private practice in Greenwich, CT.
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