Avon’s Mark Goes Digital

Recent college graduates are challenged by today’s job market. Predictions based on recent statistics forecast a 22% decrease in the number of college graduates hired compared to last year.

In light of these staggering statistics, many young women are looking for ways to supplement their income and are turning to mark, the beauty and fashion boutique brand. Mark—the boutique brand for young women by Avon—gives young adults the opportunity to make their entrepreneurial “mark” in the world and has spotlighted eight of their top national representatives in its first-ever recruitment video about the Mark representative opportunity.

According to the company, Mark has updated the direct selling model so it fits into the Web 2.0 lives of young women today. In addition to selling face-to-face, representatives share products screen-to-screen with friends through their personalized Web sites (e-boutiques), social networking sites such as Facebook and MySpace, magalogs and by throwing parties or holding fundraisers. They earn a 40% commission on beauty product sales and 25% commission on fashion, providing them with the flexibility to supplement their income in a way that works best for their lifestyle.

“This is our first-ever recruitment video shoot featuring real young women since the brand launched in 2003,” said Claudia Poccia, global president, Mark. “With unemployment rates at an all time high, we are so happy that mark provides young women with a resource to not only supplement their income, but empowers them to learn necessary entrepreneurial and business skills.”