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Avon’s Shot Through The Heart

Links with Jon Bon Jovi on new scents due out this fall.

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By: TOM BRANNA

Editor

Avon’s latest celebrity fragrance will come via singer Jon Bon Jovi. The Unplugged fragrances for him and her—due out this fall—look to capture the one of a kind feeling you experience while listening to your favorite song, according to the company.



Unplugged for Her (launching in October) is a floral oriental fragrance while Unplugged for Him is billed as a woody floral musk scent. The men’s juice will roll out in November.


“Avon and the Avon Foundation for Women, have given support and a voice to those in need for decades,” said Bon Jovi. “Their philosophy of empowerment sends a strong message and I’m pleased to partner with them.

“Jon’s music and philanthropic work celebrate independence and optimism, two beautiful qualities that radiate from within,” explains Lily DeStefano, VP of Avon North America Beauty. “The ‘Unplugged’ scents evoke an emotional connection – something Jon inspires in audiences around the world.”

Grammy-winning band Bon Jovi’s last two consecutive tours were named the highest-grossing tours in the world in 2008 and 2010, respectively. They have sold more than 130 million albums, consistently releasing No. 1 albums, Top Ten hits and have performed in over 50 countries for upwards of 34 million fans.

Bon Jovi is also chairman of The Jon Bon Jovi Soul Foundation which has since 2006 addressed issues that force families and individuals into economic despair and has built 330 units of affordable housing. The Foundation expanded in October 2011 with the opening of the JBJ Soul Kitchen, which serves nutritious, culinary dishes in a restaurant atmosphere to diners who contribute either volunteer hours or a minimum donation for their meals.

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