Axe & Lil Baby Launch ‘Logne Forgiveness Program

Axe and Lil Baby issued a landmark initiative forgiving thousands of dollars of (co)'logne debt. 

 

The 'Logne Forgiveness program is providing guys with a simpler way to smell premium while being able to stack their hard-earned cash.

 

Guys can comment on Axe's 'Logne Forgiveness TikTok posts for a chance at direct Cash App payments to help refund the cost of their old cologne and buy the new Axe Fine Fragrance Collection. Launching on Axe TikTok, 'Logne Forgiveness is a three-week campaign where Axe fans need to drop their Cash App $cashtag in the comments on its 'Logne Forgiveness posts for a chance to win their $150 refund.

 

“One thing I've learned is that your price tag doesn't define your worth,” said Lil Baby. “Y'all can smell just as fine with the new Axe and keep building your cash in the meantime. That's how you do it when you're the goat.”

Formulated by world-renowned perfumers from two of the world's premier fragrance houses, the Axe Fine Fragrance Collection features five Axe scents: blue lavender, aqua bergamot, green geranium, golden mango and pure coconut. These new scents are formulated to smell as fresh as a premium cologne.

 

The range has shaken up the classic fragrance market and redefined what it means to be premium, the brand says. In a blind consumer smell test, seven out of 10 men agreed they would be willing to replace the scent of their current cologne with their favorite of the tested Axe fragrances.

 

“'Logne Forgiveness lets our guys know that smelling good doesn't have to empty your wallet, and we're willing to reimburse them for their old fragrance to prove it,” said Caroline Gregory, global brand director, Axe.

 

The campaign begins on August 15 and runs through September 5. Winners will be chosen weekly.

 

The Axe Fine Fragrance Collection is available in the traditional body spray can, as well as deodorant sticks and shower gel formats. Price ranges from $5.97-$7.98 and is available to purchase online and in-store at Walmart, Kroger, HEB, CVS and Walgreens.