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February 6, 2015
By: TOM BRANNA
Editor
The Beatles had their “White Album” and now Axe has White Label, which the Unilever brand describes as refined product line developed with complex fragrances, leading innovation and sleek new packaging for today’s “multi-faceted, sophisticated guy.” Axe White Label products are available in four fresh variants—Night, Forest, Island and Air—and include an innovative new Dry Spray antiperspirant, as well as an antiperspirant solid, body wash, 2-in-1 shampoo + conditioner, style refresher and cooling style cream. The line is housed in new packaging that captures the brand’s refined take on a contemporary masculine aesthetic, according to the company.
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