Axe is Back for NYFW: Men’s

For the third season, Axe, in partnership with the Council of Fashion Designers of America (CFDA), will work alongside emerging and established designers during NYFW: Men's, which begins today.
 
As the official grooming sponsor of NYFW: Men's, the Unilever brand will support 15 designers across Platforms 1 and 3 at Skylight Clarkson Square and NYFW: Men's newest runway venue at Cadillac House. Throughout the week, Axe will provide backstage grooming of the runway models using the antiperspirant sticks and hair styling products from the Advanced Collection line at the following designer presentations: Rochambeau, Brett Johnson Collection, Devon Halfnight LeFlufy, GARCIAVELEZ, Kenneth Ning, Landlord, Matiere, N-p-Elliott, Second/Layer, Thorsun, EFM, Gypsy Sport, Assembly New York, Katama and Timo Weiland.
 
“Inspiration can come from anywhere and anyone,” said Matthew McCarthy, senior director, Axe and men's grooming for Unilever. “So whether it's providing a platform for aspiring artists at SXSW or giving emerging fashion designers a showcase at New York Fashion Week: Men's, AXE champions helping guys find what inspires them and unleashing it to the world.”