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February 7, 2014
By: TOM BRANNA
Editor
Axe returned to the Super Bowl with a 30-second television commercial. In 2013, the Unilever brand used the spot to announce plans to send someone to space. “The Super Bowl was a big platform for us to launch the AxeApollo campaign, where more than one million men and women enlisted for a chance to go to space,” said Matthew McCarthy, senior marketing director, Axe & Men’s Grooming for Unilever, based in New Jersey. “Axe is the No. 1 men’s fragrance and No. 1 male grooming brand in the US and globally. With the Big Game in our back yard, we want to be there.” The commercial was created by BBH London.
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