Ayesha Curry Launches Skincare Line

Ayesha Curry, founder and CEO of lifestyle brand Sweet July, has launched her first-ever skincare line – Sweet July Skin. 

 

An extension of the Sweet July brand, Sweet July Skin is a celebration of Curry's Jamaican roots, featuring clean, simple and effective products that offer a sensory experience to treat skin to an island vacation, according to the brand.

 

Utilizing Ayesha's culinary expertise, Sweet July Skin features formulated “recipes” that embrace the power of Caribbean ingredients, such as guava, papaya and soursop. The new line of clean formulas combines the sensorially rich properties of these superfoods with hardworking actives to provide efficacy and proven results.

 

“Throughout my life, I've learned a lot about skincare and the natural benefits derived from superfoods like papaya and guava from my mother and grandmother,” said Curry. “In pairing those ingredients with proven actives, we've developed a skincare experience that is great for your skin but also truly enjoyable. I'm excited to share a little bit of my Jamaican culture with everyone through these products.”

Launching with the Pava Exfoliating Cleanser, Pava Toner and Irie Power Face Oil, Sweet July Skin features a blend of natural ingredients to reveal smoother, brighter and hydrated skin, said the company.

 

Pava Exfoliating Cleanser ($39) is a creamy exfoliating cleanser that combines papaya, guava and lychee seed powder with glycolic acid and lactic acid.

 

Pava Toner ($32) is a resurfacing toner featuring a combination of glycolic acid and natural fruit extracts.

 

Irie Power Face Oil ($60) is inspired by the Jamaican saying “Everything Irie,” which is often used to mean “everything is alright and fine.” Irie Power Face Oil is enriched with a trio of neem seed oil, tea tree oil and rosemary oil to target blemishes, hyperpigmentation and uneven skin texture.

 

Products are vegan, paraben and cruelty-free, and compliant with Sephora, Ulta, Target, Credo and Allure's clean standards.