Babor Sees Success in 2014

Professional skin care Babor is set to end 2014 as one of the most successful in the company’s history. The announcement follows a strong performance for the brand, with more than 25 doors opened at leading luxury Day Spas, Resort & Destination Spas, and Private Clubs.

In the US, key new partners include: Cascade Spa at the Inn at Mill Falls, Hyatt Regency Newport, Luxe Salon and Spa, Mirbeau Inn & Spa Skaneateles, Mirbeau Inn & Spa at The Pinehills, Woodcliff Hotel and Spa, Omni Dallas, Johns Island Club, Spa at Oak Haven, Marriott Schoals Hotel and Spa, Sanderling Resort and Spa, The Viceroy Miami, Anushka Palm Beach and Treasure Island.

In Canada: The Granite Club, The Vintage Hotel Collection including Prince of Wales, Pillar and Post, Millcroft Inn and Spa, Mountain Rose Beauty Spa, Body Renaissance and Skincare, Beauty Court, Lumiere Skin Health and Wellness, In Beauty Spa and Mills Department Store.

“2014 has been an absolutely amazing year for Babor in North America, and our record growth is just a part of that,” said Brian Brazeau, CEO of the company, North America. “Not only do these new partnerships allow us to touch more consumers, but the surge in our existing business has allowed us to create an aggressive strategy for acquisitions in 2015. This success is a real tribute to the talent of our people, as well as the superior quality of our products and services.”

Brazeau went on to say, “As always, Babor’s primary focus is our commitment to our partners, so we look forward to forging ahead in 2015 with creative business opportunities and forward-thinking product and promotional strategies, we’ll also have exciting additions to Babor Luxus Blume, a collection of the finest Babor Spas in North America. It’s programs like these that allow us to set the stage for a robust and exciting year ahead.”

In addition to new partnerships, the company also relocated its headquarters to an expansive 12,000 square foot location in Delray Beach, FL. The cutting edge space houses the Executive Offices, Customer Care, Training and Education Academy as well as a state-of-the-art Distribution Center.

A subsidiary of Dr. Babor GmbH & Co. KG in Aachen, Germany, Babor North America is well positioned to outpace major competitors within the luxury skincare space in 2015 as it continues to secure new hotel and destination spa business as well as further develop its branded beauty spa concept with new locations planned in key markets.