Company News

Baby Magic Expands Product Line

Four new SKUs for bath time and specialized skin care.

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By: TOM BRANNA

Editor

Naterra International has added four new products to its venerable Baby Magic baby care line—No-Rinse Wash, Kids Magic Bubble Bath, Eczema Balm and Medicated Patty Cake.

The balm, sold in stick form, is enriched with vitamins, aloe, oatmeal and shea butter to help with minor skin irritation and itching due to eczema which currently affects one in four children.


The new Baby Magic Patty Cake is a cream-to-powder baby powder in a medicated formula for children with extra sensitive skin. It has a unique, non-greasy formula for diaper rash treatment that leaves the baby’s skin smooth and dry, while still being safe for everyday use, according to the company.

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