BAHP To Implement New Strategic Direction in 2019

The Center for Baby and Adult Hygiene Products (BAHP), the trade association representing the interests of the absorbent hygiene products industry in North America, has redefined its structure and strategic focus under new leadership in 2018. 


To better reflect the needs of its membership and constantly evolving industry, the renewed focus of BAHP will include enhanced consumer education, value chain communications, stakeholder outreach and member engagement.


“Our key objective in 2018 was to reinforce the foundation and chart a new course forward for BAHP,” said Executive Director Jane Wishneff. “As we move into 2019, we will build on that foundation by strengthening brand awareness, promoting product safety, enhancing the industry’s consumer education efforts and creating alliances with key stakeholders across the globe.”  


Appointed executive director in 2018, Wishneff formerly served as vice president & counsel, government affairs, for the International Fragrance Association North America – now the Fragrance Creator’s Association. In this role, Wishneff spearheaded all legislative and regulatory activities on behalf of the global fragrance industry in the US and Canada and worked collaboratively with lawmakers, regulators, retailers, allied trade associations and NGOs to advance the interests of the membership. 


As part of this new strategic direction, BAHP is expanding its membership base to include not only the product manufacturers of personal absorbent hygiene products, but also the suppliers and converters within the value chain. This realignment comes at a time when communication and collaboration among partners within the supply chain is key to the development of successful industry and policy programs. 


BAHP recently held its 2018 Annual Meeting at the Society of Chemical Manufacturers & Affiliates (SOCMA) offices in Arlington, VA, where members received a preview of the 2018 mid-term elections and heard from leaders from government, industry and consumer advocacy groups on issues such as the disposal of single-use plastics, ingredient safety and transparency and the current activities surrounding the nonwovens industry in Europe.

 
During the Annual Meeting, BAHP also took time to recognize a number of achievements made in 2018, including the launch of its FemCare Answers website, which provides consumers and the media science-based information about feminine hygiene products on behalf of BAHP members. 

 
“FemCare Answers is a user-friendly website that provides the latest insight about the safety, effectiveness, and regulations surrounding feminine hygiene products sold in the United States,” said Wishneff. “The website not only includes a wealth of information from industry experts, but it also sheds light on the common truths and myths about feminine hygiene.”