Bain Invests in Maesa

Bain Capital Private Equity has acquired a majority stake in Maesa. Under this joint ownership of Bain Capital Private Equity and Maesa’s co-founders and management, the company will enter the next phase of its growth strategy.

Maesa, headquartered in New York and Levallois-Perret, France, was founded in 1997. It employs nearly 300 employees across seven offices globally and generates approximately over $230 million in global annual sales. The founders and the management team of Maesa remain substantial shareholders alongside Bain Capital Private Equity and will continue to focus on driving the growth of the business, investing in leadership and developing talent. Andera Partners, a minority shareholder, will sell its investment as part of the transaction.

Maesa houses vertically integrated marketing, design, engineering, product development and operations and works across the beauty sectors including hair care, color cosmetics, personal care and fragrance.

Maesa has incubated the creation of successful exclusive brands such as Kristin Ess Hair Care and Flower Beauty and partners with a wide range of retailers including Walmart, Target, Sephora, AS Watson, Ulta, Dollar General and H&M.

“We believe that Bain Capital Private Equity is the right partner to help us take Maesa into its next phase of growth as a global beauty supplier and beauty brand incubator” said Julien Saada and Gregory Mager, co-founders of Maesa. “Bain Capital Private Equity has a unique understanding and confidence in our long-term growth strategy, culture and people, bringing valuable global reach and expertise which will support us in our future growth plans.”

The transaction remains subject to regulatory approval and is expected to be completed in the first half of this year.