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Barbasol, Harry’s on Board for Movember

Brands are partners for month-long campaign.

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By: Christine Esposito

Editor-in-Chief

Barbasol and men’s grooming brand Harry’s are on board as business partners for this year’s Movember Foundation moustache-growing campaign which challenges men to start cleanshaven on Nov. 1 and then grow just a moustache for 30 days, getting friends, family and colleagues to donate to their growing efforts.
 
To date, the Movember Foundation has raised more than $550 million to date and funded more than 800 programs in 21 countries, for the purpose of saving and improving the lives of men affected by prostate cancer, testicular cancer and mental health problems.
 
“Movember partners with select organizations that are truly committed to changing the face of men’s health,” said Mark Hedstrom, country director at Movember US. “Their passion and dedication to the Movember community is extraordinary – the 2014 campaign will be one to remember.”
 
As part of its alignment, Barbasol will be inspiring participation by promoting the cause in their advertising campaign and giving away three once in a lifetime “Mo-ments,” incuding a  Robert Trent Jones Golf TrailGetaway, a Westwood One Pro Football VIP Getaway and a DIG Studios handcrafted guitar that will be autographed by big name artists. 
 
As the official razor partner for the Movember campaign in the US and Canada, Harry’s has created a limited edition razor, and will reward participants who have signed up on Movember.com and have raised $25 in donations by Oct. 25 with the razor. The razor will come in a starter shave set, which will also be available for sale on Harrys.com for $20 with the proceeds donated back to the Movember Foundation.
 
In addition, Harry’s and Movember will help guys kick off the month by activating barbershops across the US and Canada with complimentary shaves and razors on Movember 1.
 

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