Barc Announces Retail Agreement with STUDIO at Fred Segal

Barc, the leader in the $1.8 billion African-American and Hispanic men’s grooming category, today announced a retail agreement with STUDIO at Fred Segal in Santa Monica, California. Under the terms of the agreement, Barc’s Cutting Up shaving cream and Bump Down razor bump relief products designed for African-American and Hispanic men will be available to STUDIO at Fred Segal shoppers starting November 15, 2007. “Barc offers the best skin care product line for men with medium to dark skin tones and we’re excited to announce that STUDIO at Fred Segal will be offering Barc products to our clients,” said Dann Murphy, Managing Director, STUDIO at Fred Segal. “Today’s distribution agreement with STUDIO at Fred Segal represents the great demand for the Barc line as well as the high-quality level of our skin care products,” said Christopher Hayes, CEO, Barc. Cutting Up is an enriched shave cream that softens the hair to ensure a smooth shave. This thick shave cream is formulated with beard softener to help reduce shave bumps, boswellia serrata gum to prevent irritation and soothe the skin, and glycerin to hydrate and nourish the skin. Cutting Up is designed to work with Barc’s Bump Down razor bump relief. Barc’s Bump Down razor bump relief reduces irritation and ingrown hairs due to shaving, preventing new bumps from occurring while healing old ones. Formulated with glycolic acid to exfoliate, Bump Down is also enriched with chamomile extract and glycerin to calm your skin while leaving it moisturized.