Bare Escentuals to Purchase European Distributor

Bare Escentuals, Inc. has signed a non-binding letter of intent to purchase U.K.-based Cosmeceuticals Limited, which distributes Bare Escentuals’ bareMinerals, MD Formulations and MD Forte brands to the European cosmetics market. Terms of the transaction were not disclosed.

Consistent with Bare Escentuals’ goal of distributing directly in key international markets, the acquisition positions Bare Escentuals to control its existing distribution in the U.K. to QVC U.K. as well as to over 1,500 spa accounts. Longer term, the company expects that the acquisition will allow Bare Escentuals to enter new sales channels in the U.K. including infomercials, web/catalog and premium wholesale.