BASF and StitchCrew Announce Finalists in Inclusive Beauty Accelerator

BASF Care Chemicals and StitchCrew have revealed the six finalists in The Inclusive Beauty Accelerator.

The program—which is specifically designed for early-stage companies in the personal care and beauty space committed to creating innovative and inclusive products—provides each entrepreneur with a six-week training curriculum; mentorship from BASF’s technical team and extended network; BASF lab access; a $10,000 non-dilutive stipend, and exposure to CPG investors.

The finalists are “self-aware” founders who have a personal connection with the market they are trying to serve and are deeply committed to creating true value for their customers and growing their company, said BASF. They are creating products – spanning hair care, skin care, and sun care – that celebrate the rich history of BIPOC individuals and families, while addressing their specific needs:
  
Alodia, created by a PhD Scientist, Trichologist and MD Physician, is a clinically proven hair and scalp care line that uses virtual hair and scalp consultations and personalized regimens to help resolve chronic scalp conditions and help with hair care styling. Alodia also provides organic plant-based products that use scientifically proven ingredients to provide a healthy scalp and length retention.
  
Comme Homme is a tech-enabled personal care brand injecting confidence into the hair loss journey using community-driven content, augmented reality technology, and specialty scalp care products. Essentially, they are turning Bald to Bold. 

Sanara is a body care line that creates daily, slow-timing rituals for mind + body connection powered by indigenous Latin American botanicals. 

Journ designs science-backed skincare and beauty products that address the skin concerns of melanated skin and works in synergy to create simple and effective routines. 

Habit. Next generation sunscreen for the next generation. Their mission is to create the next generation of sunscreen products, focusing on functional, fun formats and innovative formulas. They design their products to work on all skin tones and especially dark skin tones – because everyone deserves a sunscreen that works for them.
  
Daybird is an anti-beauty beauty club that’s breaking up with societal standards of beauty and redefining them on our own terms. They formulate clean functional makeup with clinically active skincare ingredients so you can wear less and benefit more.