BASF Brings Personal Care Innovations to Customers With Outdoor Events

BASF has introduced Care Creations on the Road, a new mobile concept for BASF personal care technical, marketing and sales experts, to safely interact and engage with customers. Small teams of BASF experts host exclusive outdoor events where customers can try sample kits, participate in live demonstrations, ask questions and discuss new trends and industry topics.

 

“Care Creations on The Road has allowed us to pivot from our new norm of virtual meetings to provide our customers the opportunity to experience sensory benefits and formulation differences,” said Jill Litchauer, head of application technology and technical service, personal care, North America. “This approach allowed for one-on-one conversations about formulation challenges that our customers are facing with their projects.”

 

Care Creations on The Road piloted the first customer visit in May held in collaboration with BASF’s Northeast distribution partner, Azelis.

 

Many ingredients were highlighted on the tour. These included:
 

• Mimiskin – a biodegradable alternative to polymer film formers that is appropriate for sensitive skin and offers benefits such as pollution protection, breathability, cleansing, hydration and skin radiance;

• PeptAIde 4.0 – a network of four natural peptides, unlocked with the use of artificial intelligence, which helps reduce the visible signs of silent inflammation in hair and skin; and

• Naturally Styled – a collection of clean hairstyling formulations with proven results, featuring the synergistic combination of ingredients Hydagen 558P (algin) and Rheocare XGN (xanthan gum). 

 

Customers can reach out to their sales representatives to learn more and schedule personalized appointments. Additional information is available at https://carecreations.basf.us/road

 

About the Care Chemicals division at BASF

The BASF division Care Chemicals offers a broad range of ingredients for personal care, home care, industrial & institutional cleaning, and technical applications. We are a leading global supplier for the cosmetics industry as well as the detergent and cleaner industry, and support our customers with innovative and sustainable products, solutions and concepts. The division’s high-performance product portfolio includes surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic active ingredients and UV filters. We have production and development sites in all regions and are expanding our presence in emerging markets. Further information is available online at care-chemicals.basf.com