BASF Gets Plenty of Looks During Suppliers’ Day

Under the new Care Creations global brand, BASF presented several innovations at Suppliers’ Day, which combine science excellence with a deep understanding of market and consumer needs. It’s “Get the Look” message was driven home by a runway filled with models.

According to company executives, Get The Look is based on extensive research that reveals top trends consumers will see in 2013. Drawing inspiration from real life, the concept was developed using a combination of 40 BASF product formulations in all industry categories. The concept was presented on the runway in BASF booth 301. The formulations were available for demonstration on the exhibit floor and listed in the first edition of BASF Create magazine which was distributed during the event.

“We are ideally positioned to serve personal care market demands, both today and in the future. Based on strong technological and research capabilities, and as the world’s leading supplier of high-quality ingredients and actives, we draw our inspiration from real people and their needs,” said Josef Koester, Head of BASF Home and Personal Care in North America. “By combining superior market understanding with extraordinary product performance, we ensure that our products will perform – both in application and in the market.”

When they weren’t surrounding the runway, Suppliers’ Day visitors could view a wide range of innovative skin and hair care products and color cosmetics from BASF.

New products included Luvigel FIT methacrylate copolymer tailor-made thickener for styling products; Plantasil Relaxcare, a new technology for hair relaxers; Plantapon TF Natural surfactant for tear-free cleansing; Chione M SVA Performance effect pigments and Actiwhite, a synergistic complex of sucrose dilaurate and pea extract that lightens skin and reduces age spots.

More info: www.basf.us and www.basf.com/?utm_source=HAP&utm_medium=ContentMarketing&utm_campaign=HAP