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A virtual makeover application
August 7, 2013
By: TOM BRANNA
Editor
BASF has launched Get the Look 2.0, a virtual makeover application that showcases BASF’s personal care portfolio which includes 2015 beauty trends and looks. Powered by ModiFace, the leading developer in virtual makeup technology, the application allows customers to personalize a makeover by uploading their own photo or choosing a model from the photo library. From there, the user can adjust hair styles, eye makeup, face makeup and anti-aging effects. “We’re excited to launch Get the Look 2.0, the new virtual makeover application from BASF. Our products will come to lifeas you play with different options for makeup, hair and skin care ingredients from the Care Creations brand,” said Kate Spetrino, skin care marketing manager, North America. “Our results show that in the month of July, customers tried more than 1540 products while using the application,” said Spetrino. To try Get the Look 2.0, visit: www.innovadex.com
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