Bath & Body Works Expands Milk Bar Collection

Bath & Body Works and Milk Bar bakery turned up the holiday magic with a big collaboration. Following the “fan-favorite” Birthday Cake drop, the holiday collection expanded the experience with new gourmand fragrances to “spark joy”.

The Bath & Body Works × Milk Bar Holiday Collection featured four new dessert-inspired scents, plus the original Birthday Cake. And this season, the flavor goes both ways: In addition to fragrance, Milk Bar will sell limited-edition treats—including Cinnamon Pretzel Cookie and Raspberry Holiday Pie Bar—at select Milk Bar locations alongside the launch.

Each scent and treat is crafted to capture the magic of holiday indulgence, blending Bath & Body Works’ fragrance expertise with Milk Bar’s inventive approach to desserts. The collection’s packaging features bold, festive designs inspired by Milk Bar’s signature aesthetic—playful, colorful and brimming with holiday joy. The line includes plug-ins, a room spray and personal care products.

 “We knew we had to go big for the holidays, and for us that means creating something consumers can truly experience,” said Betsy Schumacher, Bath & Body Works’ chief merchandising officer. “They’re passionate about gourmand scents, and this collection is all about creating moments that feel cozy, festive and craveable—bringing indulgence and nostalgia to life in a way only Bath & Body Works can.”