Batiste Gets a Design Makeover from Bluemarlin

International brand design agency Bluemarlin has created a new visual identity for Batiste, a top-selling dry shampoo brand in the UK. According to the company, the reinvigorated identity guides the visual expression for all of Batiste’s product pillars as they evolve their range of dry shampoos and extend the brand into styling products. The updated design takes Batiste’s distinctive patterns to the next level by adding an element of discovery, provoking consumers to take a second look. For example, cherries reveal themselves to be bold red lips. Pink flamingos become martini glasses while lotus flowers bloom into swans.