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November 3, 2014
By: TOM BRANNA
Editor
Beauty Biz Roundtable 11, presented by Mazur Group, brought together 100 top executives, media and thought leaders for an evening of education, discussion and inspiration. Held last month at Le Méridien Delfina Santa Monica Hotel, the keynote speaker was Drybar founder Alli Webb, who discussed the growth of her company and the importance of strict adherence to brand identity in crafting a multimillion dollar, niche-defining business. Attendees participated in three rounds of roundtable discussions on a variety of topics, ranging from product development to marketing, brand evolution and social impact programs, according to the Mazur Group, which is based in Santa Monica, CA.
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