Beacon Wellness Brands Names Lisa Tanzer Chief Executive Officer

Beacon Wellness Brands, an intimate wellness, beauty and personal care platform and portfolio company of Yellow Wood Partners LLC, has appointed experienced consumer goods executive Lisa Tanzer as CEO to lead the company’s growth.

 

Beacon Wellness Brands markets and sells intimate wellness devices under plusOne, a top sexual wellness device brand with mass retailers, including Walmart, Target, CVS and Walgreens, as well in growing e-commerce channels. 

 

The company’s beauty and personal care division manufactures facial skincare and grooming products sold under the Plum Beauty and Clio brands. Beacon Wellness was formed last year by Yellow Wood Partners following the acquisition of the Clio group of brands from Founder and CEO Jamie Leventhal who transitioned to the board of directors.

Tanzer has a diverse background of experience, most recently serving as president of Katie Couric Media Marketplace where she focused on elevating purpose-driven brands. Prior to that, she was president of positive lifestyle brand Life is Good. She also ran her own consulting firm where she was engaged to provide strategic and marketing plans and develop business partnerships for startups and Fortune 500 companies and has spent time at consumer-facing brands such as Gillette, Staples and Hasbro. 

 

“I’m incredibly excited about this opportunity with Beacon Wellness Brands,” said Tanzer. “Attitudes towards intimate wellness, sexual health, and self-care are changing and I believe the market has tremendous potential for continued growth. As intimate wellness becomes increasingly destigmatized, there remains a lot of work to do around education, acceptance, and empowerment. We look forward to leveraging the company’s wellness, beauty, and personal care brands to further expand the conversation and the business in retail, e-commerce, and other channels. It is an honor to partner with Yellow Wood and our team at Beacon Wellness to continue innovation of new products, expand market channels, and identify additional growth opportunities through acquisitions.”

 

Tanzer is a graduate of Tufts University and received her MBA degree from Harvard Business School.