Beaute Prestige International Names New President

Effective, March 1, Patrice Beliard will assume the position of president, Beaute Prestige International (BPI) USA, the U.S division of the Paris-based luxury fragrance company and a division of Shiseido Americas Corporation. He succeeds Nicolas Munafo, who left BPI USA in November 2010.

Beliard has held a number of successive positions at Beaute Prestige International, most recently as general manager of BPI’s Italian subsidiary; a position he has held since 2006. He previously led the Japanese division with oversight of emerging Asian markets including China, and served as regional sales manager for BPI Miami, with sales responsibility for the South American market and the travel retail division. Prior to joining BPI, he worked as a client service manager for Hermes servicing the firm’s boutiques in the Americas and Southern Europe as well as its travel retail installations.

BPI was created in 1992 to augment Shiseido’s fragrance business with the development of new designer fragrance brands. Today, Beaute Prestige International’s fragrance brands can be found in fine department and specialty stores nationwide.