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e.l.f. Cosmetics and Chipotle will launch another Spring collection of makeup products, and a bowl to eat as well.
March 5, 2021
By: Christine Esposito
Editor-in-Chief
Guacamole lovers can now wear that famous shade of green on their eyelids, not just on their pants when they drop some lunch on their lap. Mass maket makeup brand e.l.f. Cosmetics and fast casual restaurant Chipotle will launch of limited edition e.l.f. x Chipotle collection on March 10. “There is nothing tastier or prettier than the combination of burritos and makeup!” said Kory Marchisotto, CMO, e.l.f. Beauty. “We have long admired Chipotle and we are thrilled to come together to do things that neither one of us have done before. We share the same renegade spirit and are both committed to bringing the best ingredients to our consumers at extraordinary prices.” “We’re always looking for opportunities to lead culture and make authentic connections with Gen-Z alongside brands that share similar values,” said Tressie Lieberman, VP, digital marketing and off-premise, Chipotle. “Following our first launch with e.l.f., which sold out in less than four minutes last spring, we’ve taken our collab to the next level with beauty products celebrating our real ingredients in totally unexpected ways.” The offering will include 12-piece eyeshadow palette inspired by the Chipotle line with matte, shimmer, and metallic shades are inspired by classic Chipotle ingredients— white rice, brown rice, pinto beans, black beans, sofritas, fajitas, mild salsa, green salsa, hot salsa, corn salsa, guac, and lettuce. And every palette purchase comes with a free chips & guac offer from Chipotle, said the brands. There are also lip glosses, an avocado shaped sponge set and a makeup bag. The e.l.f. x Chipotle collection will be available exclusively on elfcosmetics.com, chipotlegoods.com, and on the mobile-first virtual shopping platform called NTWRK. Hungry for more? Chipotle will offer the Eyes. Chips. Face. Bowl on the Chipotle app and Chipotle.com. It will be on the menu from March 10-17.
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