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DIY, at-home skincare trend will propel sales above $34 billion, says Fact.MR.
January 18, 2024
By: TOM BRANNA
Editor
Consumer demand for skin treatments at home is driving the beauty device market. According to Fact.MR, the global beauty device market is growing more than 12% a year and category sales will top $34.4 billion by 2024. The market is experiencing a paradigm shift, fueled by technological advancements and a growing inclination towards at-home skincare solutions, Fact.MR says. These devices, ranging from facial cleansing brushes to high-tech anti-aging tools, are revolutionizing traditional skincare routines and empowering individuals to take charge of their beauty regimens. The beauty device market stands as a testament to the continuous evolution and innovation within the industry. The desire for salon-like experiences in the comfort of one's own home has increased the demand for these devices. This trend corresponds to changing consumer preferences, in which time restrictions and the demand for flexibility impact purchasing decisions. At-home beauty devices not only provide convenience, but enable consumers to maintain consistent skincare regimens that are suited to their schedules and tastes. Increased consumer awareness about skincare routines and the benefits of using these devices have a substantial impact on market growth. Consumers are seeking items that align with their needs and preferences, thanks to social media, influencer endorsements, and easy access to information online. Integration of smart technology, such as AI algorithms that analyze skin conditions, is witnessing remarkable acceptance among consumers seeking personalized skincare solutions. “The beauty device market stands at the intersection of technology, innovation, and self-care, offering a spectrum of possibilities for consumers worldwide. With high focus on personalized solutions, this market continues to redefine traditional skincare practices, empowering individuals to embrace their beauty journeys like never before,” says a Fact.MR analyst.
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