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Beauty Is at a Premium!

Prestige tops mass again, says Euromonitor.

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By: TOM BRANNA

Editor

Euromonitor International has done all the digging and come up with some key insights on the 2016 global beauty business. Here are some nuggets to consider:


• Premium beauty and personal care outperforms mass segment for the second consecutive year, growing at nearly 6%
• Color cosmetics posted a stellar performance in 2016 with 7.2% growth, driven by the premium segment
• Skin care slowed marginally to under 5%
• North America dominates premium beauty and personal care prospects per capita spend
• Premiumization is driving standards across all levels in the beauty industry, from the low-end mass segment to the prestige level.



 
 

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