Beautycon Returns for 2023 Under New Ownership

Beautycon, a global platform for influential beauty, fashion and lifestyle communities, makes its return with what organizers say is a new vision, mission and creative to rally “rising beauty rebels” and encourage them to define beauty for themselves, challenge contemporary beauty standards and transcend the aesthetic of attraction. 

 

The return of Beautycon, according to organizers, marks its evolution to an always-on movement, existing both as an experiential and content-focused platform. Beautycon kicks-off with the brand’s first in-person experiences since 2019, starting at the 2023 Essence Festival of Culture in New Orleans, from June 29 to July 3.

Under the new ownership and management of Essence Ventures, LLC whose mission is to drive global economic equity, comes a present-day vision for Beautycon to disseminate power from brands and corporations back to the individual, while creating a space that dismantles unhealthy beauty standards and fosters an equitable ecosystem for creators and entrepreneurs. 

 

“For far too long, the beauty industrial complex has defined an unattainable and synthetic standard for what beauty is that permeates the spirits, bodies and souls of humanity and creates a dissonance that causes diminishing self-worth and value, which has led to a global mental and physical health crisis, fueled by the pursuit of the unrealistic standards of what is beautiful,” said Caroline Wanga, president and CEO of Essence Ventures. “As we re-activate Beautycon, we fully intend to not only democratize beauty, but to also reverse the sequence of importance by returning the definition back into the hands of individuals and holding brands and the beauty ecosystem accountable to following the lead of the individual instead of perpetuating an aesthetic of attraction as the standard on how to exist.”

Following the festival, Beautycon will return to Los Angeles, CA, from September 16-17. The event, presented by Walmart, will be a place where every brand, from established industry giants to emerging outfits that innovate, will have their unique voices heard to an audience who deserves their attention. Tickets for the Los Angeles event will go on sale on June 15, with more details announced in the coming weeks. As a premier beauty destination that provides a convenient shopping experience with an ever-expanding assortment of innovative, on-trend products, Walmart is committed to creating equitable opportunities for all within the beauty industry. Walmart democratizes access to high-quality beauty products at affordable prices customers love and offers everyone the chance to express themselves. 
 

As the exclusive retail partner for the Los Angeles event, Walmart will show up with a dynamic experience that features some of its most loved beauty brands and products, specially curated for Beautycon. Leading up to the event, Walmart will empower creators to tell the story of beauty from their eyes, kicking off the conversation around how beauty is defined today.

 

“At Walmart, we aspire to be the most inclusive beauty retailer, from our store shelves to our digital aisles,” said Jill Toscano, vice president, media, at Walmart. “Walmart ensures everyone has the tools to confidently express themselves and define what beauty means to them. By teaming up with Beautycon, we hope to create a celebratory space where everyone feels like they can fully embrace and express their whole self.”

 

This fall, Beautycon will spread its ethos globally with an unprecedented virtual commerce experience. The event will break barriers and redefine the way we experience beauty, offering a multitude of avenues to explore and immerse ourselves in a new era of self-expression. Additional information to be announced.

Beatycon’s new tagline, “Rally the rising beauty rebels,” is defined by a unified vision to collaboratively build a future that’s liberated from the status quo and archaic standards. Beautycon invites everyone to join a revolutionary path toward an inclusive landscape where individuality is expressed, celebrated and welcomed. This is executed by empowering those who embrace their own unique perspectives, existences and experiences. 

 

The Beautycon logo that accompanies the refreshed tagline ties back to the brand’s new vision with the heart intentionally made as a beauty mark.

 

Beauty enthusiasts and “rebels” alike can visit www.beautycon.com to stay up-to-date on opportunities to engage in this community.