Beautycounter Launches Group To Address Cosmetic Safety Laws

The Counteract Coalition is a new collaboration of 15 beauty brands in the safer, natural beauty space that is focused on transforming the nation's outdated cosmetic safety laws and lack of industry regulation. To date, it includes brands and CEOs from the following companies: Beautycounter, Annamarie Skin Care, Biossance, côte, Goddess Garden, Follain, OSEA, Peet Rivko, Rahua, Seventh Generation, Silk Therapeutics, SW Basics, tenoverten, Vapour Organic Beauty and Vintner's Daughter.
 
This week, coalition members visited Washington, D.C. to demand more health protective laws governing the industry, and are meeting with lawmakers to ask for a hearing on the Personal Care Products Safety Act (S. 1113).   
 
Beautycounter Founder & CEO Gregg Renfrew said, “Beautycounter has led the charge to transform our nation's outdated cosmetic safety laws since we were founded. We know we can't do it alone, and are proud to work alongside other leaders in the rapidly growing safer and natural personal care industry to demand change in Washington, D.C.”
 
“Seventh Generation has long believed in the power of business to transform commerce and we're proud to be standing shoulder-to-shoulder with Beautycounter and others to demand change to our country's outdated regulations that are currently designed to 'protect' trade secrets and profit over human health,” said John Replogle, CEO of Seventh Generation.
 
The Personal Care Products Safety Act (S.1113) is championed by Sen. Dianne  Feinstein (D-CA) and Sen. Susan Collins (R-ME) and would fix fundamental flaws and loopholes in existing regulations on personal care products and cosmetics. By updating federal regulations, the Counteract Coalition believes that consumers will be better protected from harmful ingredients commonly used in personal care products, and businesses will have access to safety information, allowing them to bring products to market faster.