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The first wholly beauty social network site for women.
November 22, 2010
By: TOM BRANNA
Editor
BeautyStat is the leading online community which brings together influential beauty customers, custom content, industry experts and beauty brands in an interactive and highly engaging format. According to company executives, BeautyStat is the first beauty community to offer women a fun way to identify their individual beauty styles and concerns, discuss their questions with experts and connect to others with similar issues. BeautyStat members have both demonstrated high engagement, as well as three times the social influence of average consumers. BeautyStat is said to be uniquely positioned to work with leading beauty companies looking to leverage social and online media to build brand awareness, customer loyalty and spend. BeautyStat enables companies to cost-effectively reach the beauty consumer market at large, as well as its 29,000 member community and eleven-million plus social network connections, through analysis of 14 customer attributes spanning demographics, buying behavior, and beauty preferences, as well as its social marketing expertise. In addition, BeautyStat provides metrics to measure the performance of all programs, ensuring significant ROI for its clients. BeautyStat offers a range of public relations and marketing solutions for beauty brands. These offerings range from market research and social marketing testing to comprehensive online marketing and PR strategy development. In addition, BeautyStat provides a quantitative focus on metrics and measuring ROI, and may leverage both the BeautyStat key influencer community and overall beauty consumer market. BeautyStat provides PR solutions including objective BeautyStat editorial reviews on BeautyStat sites, interactive discussions with consumers, as well as communications development with our network of influential bloggers. BeautyStat can provide comprehensive online strategy development and implementation, including product placement, social media messaging and testing, advertorial content creation, word of mouth promotions, banner advertisement, contests, management of client social marketing assets, SEO and keyword marketing, consumer engagement, recruitment, and other marketing solutions. Finally. BeautyStat customizes its services using various methodologies to yield actionable insights into beauty consumer behavior. These services include 48 hour turn-around Q&A, customized in-depth consumer research of both the BeautyStat community and overall consumer market, brainstorm sessions, market sizing, product design, communications and channel optimization and profitability analysis. More info: www.beautystat.com
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