Beiersdorf Expands in Turkey

Effective January 1, 2013 Beiersdorf AG, Hamburg will acquire the remaining 50% equity in the EBC Eczacıbaşı-Beiersdorf Kozmetik Ürünler Sanayi ve Ticaret A.Ş., Istanbul, Turkey. To date, Eczacıbaşı Holding A.Ş. and Beiersdorf AG have each held a 50% stake in this company. The company was founded in 1993. Beiersdorf and Eczacıbaşı will continue their collaboration in defined areas of business in Turkey.


“Turkey already is an important market for Beiersdorf and will gain even more importance in the future. We express our gratitude to our long-standing partner for the successful cooperation over the past 20 years. It is through this shared commitment that we have been able to grow our brands—above all Nivea—and achieve leading market positions,” comments Stefan F. Heidenreich, CEO of Beiersdorf AG.


Founded in 1942, Eczacıbaşı is a prominent Turkish industrial group with 39 companies, 10,950 employees and a combined net turnover of more than $2.7 billion in 2011. Eczacıbaşı’s core sectors are building products, healthcare and consumer products. Additionally, the Group is active in finance, information technology, welding technology, mining, and property development. In Turkey, Eczacıbaşı is the leader in most of its businesses with some of the most effective distribution networks in the country for building products, pharmaceuticals, and fast-moving consumer goods.