Bell Looks to Light a ‘Spark’

Bell Flavors & Fragrances has launched a new trend program called “Spark” to introduce their 2015 flavor and fragrance trend inspirations. Bell’s trend program has evolved over the years to become a dynamic program that analyzes different data points and generates trend insight for flavor and fragrance predictions and concepts.
 
“We wanted to find a name for our trend program that communicated a clear benefit for our customers and found ‘Spark’ to be fitting as it ignites limitless creativity,” said Kelli Heinz, Bell’s director of marketing and industry affairs. “That said, Bell would like to officially introduce Spark – Short, fiery, to the point and, we think, a perfect description for Bell’s trend program. Like a spark, which ignites or fizzles out, consumer trends come and go. But you are left inspired all the same.”
 
Bell’s Spark program will be a resource for analyzing consumer trends to influence flavor and fragrance inspirations. Using a unique process, Bell has uncovered new “Sparks” for 2015 that will provide insight for flavors and fragrances to translate into winning concepts.
 
More info: www.bellff.com