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Benefit To Bulk Up Skin Care Offerings

Hydrating and brightening SKUs to debut in April.

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By: TOM BRANNA

Editor

Benefit Cosmetics—known for colorful, glow-inducing products such as Bella Bamba blush and HighBeam highlighter—is tapping the burgeoning skin care marketplace with a full collection of skin care out this April.

B.right Radiant Skincare is said to be a hydrating and brightening skin care line and will feature everything from a Moisture Prep Toning Lotion to Ultra Radiance Facial Re-Hydrating Mist. The packaging has a vintage look and feel with faux cork tops, whimsical graphics and some even crafted from glass.

More info: www.benefitcosmetics.com/info/b_right_skincare



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