Benefit’s POREfessional Inspires Comic Book Hero

SpyGal’s “wise-cracking, pore-zapping persona” was modeled after the POREfessional pore minimizing primer—which has tallied more than one million units sold worldwide for the San Francisco based beauty brand. The SKU’s packaging evokes a vintage female action figure complete with a pore-zapping ray gun and touch-up pro case.

“The superpowers of our bestselling pore minimizer, the POREfessional, created such an international sensation, we knew it was destined for greatness,” explained Julie Bell, EVP global marketing at Benefit Cosmetics. “Marvel, the world’s top storytellers, helped us bring our action hero SpyGal to life in the first ever beauty-inspired comic book.”

Marvel and Benefit tapped writer James Asmus and artist Phil Noto to bring SpyGal to life in her collectors’ item debut comic book. The team blended the trademark humor of Benefit with the iconic action and drama of Marvel storytelling to create a witty, globe-trotting espionage adventure, according to Marvel.

“It’s exciting to bring Benefit Cosmetics and Marvel Custom Solutions together for such a historic collaboration,” said John Dokes, Marvel SVP of Integrated Sales and Marketing, Publishing and Digital Media.

In addition to pulse-pounding beauty action, this very first issue of SPYGAL also delivers an exclusive behind-the-scenes peek into the collaborative process that transformed the secret agent into a comic book hero. Plus, fans can use the Marvel ARapp to access video content from the glamorous world of makeup using their smartphone or tablet!

According to Marvel Custom Solutions editor Bill Rosemann, SpyGal “dispenses justice, beauty tips and witty life advice with an effortless grace, while also grappling with work and dating worries.”