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Best-Loved Beauty Brands Online

OPI is A-OK with consumers.

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By: TOM BRANNA

Editor

More than 20,000 consumers voted and selected their favorite online beauty brands during the second annual consumer choice awards, which were announced earlier this week. Leading the way was OPI, which took home three awards—Best Twitter, Best Pinterest and Best Instagram. Here are the winners and runners up.


Best Twitter: OPI Products

Benefit Cosmetics
It Cosmetics Beauty
Maybilline New York
OPI Nail Laquer
Rimmel London
 

Best Facebook: ULTA Beauty

Burts Bees
L’Occitane en Provence
L’Oréal Paris
Natura
ULTA Beauty

Best Pinterest: OPI Products

BeautyInTheBag
Lime Crime
Mischo Beauty
OPI Products
Too Faced Cosmetics

Best Instagram: OPI Products

Bath & Body Works
Bumble and Bumble
Covergirl
Fresh Beauty
OPI Products

Best App: Mary Kay

Get the Look by Riimmel
Makeup Genius By L’Oreal
Make up by ModiFace
Mary Kay Mobile Virtual Makeover
Sephora to Go

Best Online Video: Dove: Patches

Dove: Patches
Confession by Dermablend Professional
Make Love. Not War by Lynx
Not Sorry by Pantene
DollarShaveClub.com-Our Blades Are F***ing Great

Best e-Commerce Website: Mary Kay

Dollar Shave Club
Estée Lauder
Mary Kay
Sephora
Urban Decay

Best Beauty Startup: Birchbox

Beauty Army
Birchbox
Cocotique
Luxe Lacquers
Preen.Me

Best Technology Startup: Dollar Shave Club

Dollar Shave Club
Mink
Olapic
Poshly
Powa Technologies

Best Beauty Brand Online: Aveda

Aveda
Bobbi Brown
Dollar Shave Club
Kiehl’s Since 1851
Sephora

Mary Kay has reached a record in the number of followers they have been able to activate to vote for them – for the second year in a row for nominated categories,  winning: Best eCommerce Website and Best Mobile App.

OPI brought home the most trophies, winning three categories: Best Twitter, Best Pinterest and Best Instagram.

Aveda won the Best Beauty Brand online, while Dove lead for the second year as the Best Video with Dove: Patches (2013 Dove Sketches video)

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