Better Natured Adds Color Line

Henkel’s new hair care brand Better Natured has expanded with Good.Clean.Fun, its first permanent hair color line.

The naturally-derived, professionally-developed range is formulated with rich ingredients such as coconut oil and a signature triple plant-milk blend of Tahitian palm, coconut and orchid milk to deliver professional-level color while ensuring your hair stays dramatically conditioned throughout the color process. The brand uses Global ISO Standard 16128 which defines naturally-derived as a plant or mineral derived material and water and has undergone limited processing.  In the Better Natured Hair Color line, the percent naturally-derived ranges from 87-92% depending on the shade.  

Tested in a Green Circle Salon, this liquid-crème formula is gentle on hair and scalp and shades can be customized while mixing with either a bottle or bowl and brush. 

The Better Natured hair color range provides rich, dimensional color that lasts for up to eights weeks and ensures impeccable, 360°gray coverage.There are 26 shades ranging from classic neutrals like black, brown and blonde to flashy fashionable shades including red, violet, silver and blue.