Better Skin, Better Sleep

Korean skin care brand Laneige has expanded its presence in the US with the introduction of its Firming Sleeping Mask and four other skin care products exclusively at Target and Target.com.

According to the firm, the Firming Sleeping Mask will not only support the increasing demand among beauty-conscious consumers, but will also help address one of the US’s biggest health concerns: lack of sleep. Sleep deprivation is one of the major concerns in the US, with more than 73% of Americans getting less than eight hours of sleep per night.

Part of the brand's anti-aging collection, Laneige Firming Sleeping Mask helps strengthen the skin's regenerative ability by improving the quality of sleep with patented Sleepscent technology.

In a proprietary study by AmorePacific’s R&D center, Sleepscent demonstrated that aroma-therapeutic properties help relax mind and body by promoting deeper, more restful sleep by prolonging the REM3 and REM4 stages.

The mask’s memory form gel technology, accelerates skin's elasticity retention and SleePoptechnology helps restore skin firmness overnight with resilience-building GABA peptides and hydrating tuberose.

The Laniege Firming Sleeping Mask retails for $30.