Company News, New Products

Beyonce Adds Fragrance to Collection

Heat Wild Orchid is new for Spring 2015.

After the worldwide success of her best-selling fragrance Heat, which debuted in 2010, Beyoncé introduces her newest fragrance: Heat Wild Orchid with Coty. It is the fifth scent in the portfolio.


Created in collaboration with Firmenich Perfumer Honorine Blanc, at the heart is the Butterfly Orchid, believed to have magical aphrodisiac qualities, which gives the scent its exotic signature. It is enveloped by an addictive mélange of fruits, florals and woods to create a captivating and memorable scent, said the company.

The fragrance opens with a tantalizing trio of pomegranate, coconut water and boysenberry giving the scent a sparkling allure. In the heart, a distinctive floral duo of honeysuckle and blooming magnolia frame the Butterfly Orchid to create a brilliant and bold bouquet. The base showcases simmering, sexy notes of blonde woods, skin musks and gilded amber.

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